Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business.

🎙️ Highlights Include:

• Why chasing vanity metrics like views and clicks can hurt your business
• How "Assignment Selling" transforms sales conversations and boosts close rates
• How to bridge the gap between sales and marketing teams
• Actionable tips to create content that speaks directly to customer concerns

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—————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment