Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.
Highlights include:
- Why reviews help buyers self-qualify before they ever talk to sales
- How to write review content that’s honest, helpful, and gets found
- Why showing the pros and cons (yes, really) builds trust faster
- How AI is reading your reviews—and why that matters right now
If you've been waiting for a sign to start writing reviews that actually drive business... this is it.
🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.
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