EP310 - Sam's Club VP E-Commerce, Sabrina Callahan

Sabrina Callahan is the VP of E-Commerce at Sam's Club. She participated on a panel at E-Tail Boston entitled "Humanizing your brand through effective storytelling".

After her panel, she sat down with Jason to discuss all things digital commerce at Sam's Club. This broad ranging discussion included:

• Mobile's impact on shopping
• Challenges and opportunities of membership clubs (and their unique access to data)
• Role of omni channel
• Connecting digital marketing channels to digital experience
• Building a brand for Sam’s Club in the digital era

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Episode 310 of the Jason & Scot show was recorded on live from e-Tail Boston on Tuesday, August 22, 2023.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Transcript

Jason:
[0:23] Welcome to the Jason and Scot show this episode is being recorded live from e-tail Boston Trade Show on Tuesday August 22nd 20:23 I'm your host Jason retailgeek Goldberg and unfortunately Scott wasn't able to join us so you're getting twice the Jason for the same great price which if you think about it is double the value.
And while I know it's disappointing to miss Scott we're making up for it by having a way better guest I'd like to welcome to the show Sabrina Callahan who's the VP of e-commerce at Sam's Club.
Sabrina just completed a panel here at retail and titled humanizing your brand through effective storytelling Sabrina welcome to the show.

Sabrina:
[1:04] Thanks for having me Jason.

Jason:
[1:06] We are so excited and I'm hoping this ends up being a permanent replacement for Scott.

Sabrina:
[1:09] I think I'm up for it I've heard him so I think I could do it.

Jason: